A 3D interactive sales platform built to unify a full energy portfolio

The company’s offering spanned a wide range of energy solutions — hydrogen, gas turbines, AQCS (air quality control systems), waste management, and more — but there was no single place where sales and procurement teams could present the full portfolio to prospects and customers. Static brochures and PDFs couldn't keep pace with how technical and wide-ranging the offering had become.

The core difficulty was technical: representing a deeply engineered, highly varied product range accurately in an interactive 3D format, for two very different audiences at once.

• Translate complex, engineering-heavy products into an accurate, navigable 3D model
• Design a single structure that worked coherently across many different product and business lines
• Make the tool useful in two distinct settings: informal sales conversations and formal procurement or tender presentations
• Sustain requirements and quality across a 12+ month build with an external agency and dev team

As the requirements owner, the role was to translate a wide, technical product portfolio into a single coherent tool, and keep an external build team aligned with what sales actually needed:

• Defined which products and solutions needed to be represented and how they should be grouped and navigated within the platform
• Partnered with an external agency and dev team, translating engineering specifications and marketing content into an accurate interactive 3D model
• Structured the platform to serve two use cases from the same content base: informal sales conversations and formal procurement or tender presentations
• Reviewed and iterated with sales teams throughout the build to validate that the navigation and content matched how they actually presented in the field

Requirements-led build, delivered through an external specialist team.

3D modeling & web platform

External agency partnership

Dev team collaboration

Sales & procurement stakeholder input

Engineering & product documentation

1 platform unified entire energy portfolio into a single interactive sales tool, replacing static brochures.