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Staff Product Marketer at Intuit
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Founder at Dusted
From Product Silos to One Enterprise Platform Narrative
Technology & Software
Elle set out to simplify Cisco’s fragmented wireless and networking portfolio into one outcome-led enterprise platform narrative. They aligned stakeholders, analyzed customer evidence with AI, layered executive and techn… Read more
0
Views (28)
Senior Manager, Product Marketing at SOTI
Building The Product Marketing Function From The Ground Up
Technology & Software
Matthew set out to build a proactive product marketing function in an underserved SaaS company. He mapped stakeholder needs, built trust, centralized planning, introduced AI reviews, and used results to prioritize work a… Read more
1
Views (46)
Founder at Dusted
A Binge-Worthy Content Strategy That Also Influences Pipeline
Technology & Software
Elle set out to restart Twilio’s pandemic-stalled cellular connectivity pipeline. She interviewed customers, studied disruption-driven innovation, and turned those insights into a monthly, customer-led webinar series dis… Read more
0
Views (60)
Head of Product Marekting at Banking
The SIGNAL Framework: Turning Field Noise into Sales Impact
Finance & Banking
Pallavi set out to help product marketing teams turn scattered customer feedback into measurable sales and adoption gains. She introduced SIGNAL, a continuous cycle for collecting insights, identifying patterns, prioriti… Read more
0
Views (36)
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Founder at Dusted
From Product Silos to One Enterprise Platform Narrative
Technology & Software
Elle set out to simplify Cisco’s fragmented wireless and networking portfolio into one outcome-led enterprise platform narrative. They aligned stakeholders, analyzed customer evidence with AI, layered executive and techn… Read more
0
Views (28)
Senior Manager, Product Marketing at SOTI
Building The Product Marketing Function From The Ground Up
Technology & Software
Matthew set out to build a proactive product marketing function in an underserved SaaS company. He mapped stakeholder needs, built trust, centralized planning, introduced AI reviews, and used results to prioritize work a… Read more
1
Views (46)
Founder at Dusted
A Binge-Worthy Content Strategy That Also Influences Pipeline
Technology & Software
Elle set out to restart Twilio’s pandemic-stalled cellular connectivity pipeline. She interviewed customers, studied disruption-driven innovation, and turned those insights into a monthly, customer-led webinar series dis… Read more
0
Views (60)
Head of Product Marekting at Banking
The SIGNAL Framework: Turning Field Noise into Sales Impact
Finance & Banking
Pallavi set out to help product marketing teams turn scattered customer feedback into measurable sales and adoption gains. She introduced SIGNAL, a continuous cycle for collecting insights, identifying patterns, prioriti… Read more
0
Views (36)