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Senior Client Success Manager at MRI Software
Building a Narrative Framework for Product Marketing Adventures on LinkedIn
Media & Entertainment
The author set out to create a repeatable LinkedIn narrative framework for podcast launches. They analyzed episodes, selected story arcs, repurposed content, collaborated asynchronously, and translated research into cohe… Read more
0
Views (1)
CEO & Co-founder at Sirona Marketing
Lexitas Pharma Services: Increasing RFPs 3.5x in 2 Quarters
Life Sciences & Biotechnology
The author set out to rebuild Lexitas Pharma Services’ market position and awareness after founder-led relationships faded, using a targeted PR and publication campaign that positioned the new CEO as an ophthalmology and… Read more
0
Views (4)
CEO & Co-founder at Sirona Marketing
AI Masterclass for Life Sciences Drives Pipeline Growth
Life Sciences & Biotechnology
The author set out to rapidly build pipeline for an AI-native clinical operations startup by offering a CEO-led masterclass on AI foundations to pharma and biotech leaders, educating prospects while differentiating the c… Read more
1
Views (5)
Product Marketing Manager at Sennheiser
Building a Product Marketing Engine for Apaleo
Hospitality & Tourism
The author set out to build Apaleo’s product marketing function by consolidating fragmented product and customer knowledge, then establishing repeatable systems for enablement, competitive intelligence, and positioning t… Read more
0
Views (14)
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Senior Client Success Manager at MRI Software
Building a Narrative Framework for Product Marketing Adventures on LinkedIn
Media & Entertainment
The author set out to create a repeatable LinkedIn narrative framework for podcast launches. They analyzed episodes, selected story arcs, repurposed content, collaborated asynchronously, and translated research into cohe… Read more
0
Views (1)
CEO & Co-founder at Sirona Marketing
Lexitas Pharma Services: Increasing RFPs 3.5x in 2 Quarters
Life Sciences & Biotechnology
The author set out to rebuild Lexitas Pharma Services’ market position and awareness after founder-led relationships faded, using a targeted PR and publication campaign that positioned the new CEO as an ophthalmology and… Read more
0
Views (4)
CEO & Co-founder at Sirona Marketing
AI Masterclass for Life Sciences Drives Pipeline Growth
Life Sciences & Biotechnology
The author set out to rapidly build pipeline for an AI-native clinical operations startup by offering a CEO-led masterclass on AI foundations to pharma and biotech leaders, educating prospects while differentiating the c… Read more
1
Views (5)
Product Marketing Manager at Sennheiser
Building a Product Marketing Engine for Apaleo
Hospitality & Tourism
The author set out to build Apaleo’s product marketing function by consolidating fragmented product and customer knowledge, then establishing repeatable systems for enablement, competitive intelligence, and positioning t… Read more
0
Views (14)