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Manager, Product Marketing at Netflix
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James Schultz set out to reduce Disney+ voluntary churn by increasing perceived subscription value. He combined data analysis, customer research, segmented reward testing, and a cross-functional RFP, ultimately buying an Read more
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July 2026
James joined the Dusted community.
Jul 30
James published a case study
Jul 23James Schultz set out to reduce Disney+ voluntary churn by increasing perceived subscription value. He combined data analysis, customer research, segmented reward testing, and a cross-functional RFP, ultimately buying an Read more
