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Wade Burrell set out to reposition Mailchimp SMS as a multi-channel product rather than an email add-on by researching customer needs, shifting focus to platform integration of data and automations, and testing the pitch Read more
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August 2026
Wade joined the Dusted community.
Aug 3
Wade published a case study
Jul 24Wade Burrell set out to reposition Mailchimp SMS as a multi-channel product rather than an email add-on by researching customer needs, shifting focus to platform integration of data and automations, and testing the pitch Read more
