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Collaboration and Productivity
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an Read more
July 2026
Google was tagged in a case study by Ben Price
Jul 31
Product Marketing Manager
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an… Read more
Google was tagged in a case study by Langley Barth
Jul 23
Staff Product Marketer at Intuit
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans… Read more
Google was tagged in a case study by Elle Grossenbacher
Jul 23
Founder at Dusted
Daniel Alvarez set out to replace an unviable drinkware launch by attracting outdoor enthusiasts and serving existing customers with a larger mug. He reused proven technology, validated features through research and test… Read more
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans Read more
Daniel Alvarez set out to replace an unviable drinkware launch by attracting outdoor enthusiasts and serving existing customers with a larger mug. He reused proven technology, validated features through research and test Read more