6 followers
Collaboration and Productivity
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an Read more
October 2026
Google was tagged in a case study by Katelyn Price
Oct 7
Senior Manager, Marketing Operations in Technology & Software
The author set out to make campaign URL tagging more reliable by replacing error-prone spreadsheets and forms with a standalone GPT agent. They defined UTM rules, tested multi-link generation, reviewed outputs manually,… Read more
September 2026
Google was tagged in a case study by Zaven Gabriel
Sep 26
Product Marketing & Competitive Intelligence Leader in Technology & Software
The author set out to turn 42 public competitor videos into actionable intelligence without spending days reviewing them. They batched transcripts through AI tools, cross-checked outputs, verified claims manually, and sy… Read more
Google was tagged in a case study by Katelyn Price
Sep 9Senior Manager, Marketing Operations in Technology & Software
The author set out to eliminate missing event and webinar context by tracing approvals, connecting intake, Asana, Google Drive, Slack, and Dust, and deploying agents to distribute briefs, update tasks, and escalate unres… Read more
August 2026
Google was tagged in a case study by Steven Schuler
Aug 31
Senior Director Product Marketing in Technology & Software
Steven Schuler set out to modernize product marketing with an AI-first system built around data, decision, and delivery. He curated dispersed knowledge, created focused retrieval-based agents, and used feedback loops to… Read more
Steven Schuler set out to modernize product marketing with an AI-first system built around data, decision, and delivery. He curated dispersed knowledge, created focused retrieval-based agents, and used feedback loops to Read more
Nupur Bhade Vilas transformed Kustomers pricing from seat-based licenses to an outcome-based model for its AI CX platform through discovery, competitive and customer research, package design protecting margins, and full Read more
