3 followers
Collaboration and Productivity
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an Read more
August 2026
Google was tagged in a case study by Steven Schuler
Aug 31
Senior Director Product Marketing in Technology & Software
Steven Schuler set out to modernize product marketing with an AI-first system built around data, decision, and delivery. He curated dispersed knowledge, created focused retrieval-based agents, and used feedback loops to… Read more
July 2026
Google was tagged in a case study by Ben Price
Jul 31
Product Marketing Manager
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an… Read more
Google was tagged in a case study by Elle Grossenbacher
Jul 24
Founder at Dusted
Nupur Bhade Vilas transformed Kustomers pricing from seat-based licenses to an outcome-based model for its AI CX platform through discovery, competitive and customer research, package design protecting margins, and full… Read more
Google was tagged in a case study by Langley Barth
Jul 23
Staff Product Marketer at Intuit
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans… Read more
Nupur Bhade Vilas transformed Kustomers pricing from seat-based licenses to an outcome-based model for its AI CX platform through discovery, competitive and customer research, package design protecting margins, and full Read more
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans Read more