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Ashley Faus set out to unify Atlassian’s fragmented launch-tier systems by auditing existing frameworks, defining shared impact and change criteria, securing leadership alignment, and building self-serve playbooks that m Read more
Julien Sauvage set out to prove Gong new narrative impact on deal velocity by enabling sales messaging, tracking adoption via conversation tools, and correlating heavy users against CRM metrics in natural tests. Read more
Chris Piwinski set out to create an ideal customer profile for Frame.io enterprises by reviewing sales win-loss data, product usage, and full Gong call cycles to identify winning verticals and personas, then built target Read more
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September 2026
Elle published a case study
Sep 14Anna Startseva set out to launch ServiceNow’s AI-native ITSM solution as a solo PMM. She aligned stakeholders, researched buyers, built a Messaging House, and used grounded AI tools to scale messaging, enablement, sales Read more
Founder at Dusted
Very impressive! Curious how you think this would look differently with any AI tools? Or, how would you do this again with or without AI?
Founder at Dusted
I love this story! Shout out to @[Langley Barth](user:ea943e25-22d6-4c88-897f-e24e18b3b349)'s Civilian Compass!
Founder at Dusted
@[Jon Garside](user:f5053e8c-5994-435f-9b81-a1ef93bb3f30) Love this case study! Did analyst relations ever come up for this initiative?
Elle published a case study
Jul 24Nupur Bhade Vilas transformed Kustomers pricing from seat-based licenses to an outcome-based model for its AI CX platform through discovery, competitive and customer research, package design protecting margins, and full Read more
Elle published a case study
Jul 24Collin Mayjack set out to grow Sybill by positioning it as a bold Gong alternative, clarifying AI cross-call differentiation, amplifying pain points via cheeky social campaigns, and running full-funnel motions that drove Read more
Elle published a case study
Jul 24Jack Cully set out to spark visible online buzz for Granola by building a shareable year-in-review feature. The team used AI prompts on meeting data, iterated heavily for positive insights, and launched strategically to Read more
Elle published a case study
Jul 24Jameelah Calhoun aimed to turn the Eventbrite marketing suite into a real profitable offering by reexamining data, prioritizing trial-to-paid fixes, reworking the trial experience and packaging, and conducting targeted t Read more
Elle published a case study
Jul 24Emily Pick investigated messaging gaps causing lower close rates after demos for a Docebo segment by curating win-loss data, NPS trends, call insights and market signals via AI tools then querying a custom GPT to deliver Read more
Elle published a case study
Jul 24Ashley Faus set out to unify Atlassian’s fragmented launch-tier systems by auditing existing frameworks, defining shared impact and change criteria, securing leadership alignment, and building self-serve playbooks that m Read more
Elle published a case study
Jul 24Julien Sauvage set out to prove Gong new narrative impact on deal velocity by enabling sales messaging, tracking adoption via conversation tools, and correlating heavy users against CRM metrics in natural tests. Read more
Elle published a case study
Jul 23After moving from C-suite leadership to an invisible IC role, Hattie set out to make product marketing’s value visible to executives and private-equity stakeholders. She mapped decision-makers, communicated impact contin Read more
Elle published a case study
Jul 23Michael Olson repositioned Janrain by creating the CIAM market category. Starting from customer multi-device challenges rather than the product, he built a narrative framing cookies as obsolete, defined CIAM capabilities Read more
Elle published a case study
Jul 23Pranav Deshpande set out to explain how product marketers can identify and strengthen product-market fit. Drawing on experiences at Twilio, Modern Treasury, and OpenAI, he compares product, market, and business-model ris Read more
Elle published a case study
Jul 23Sheryl Li investigated lagging adoption of Confluent cloud connectors by interviewing customers with the PM, uncovering portfolio, usability and private networking gaps, then built a business case to secure executive app Read more
Elle published a case study
Jul 23Leah Brite set out to increase health-insurance adoption among Gusto customers by identifying moments signaling readiness and turning them into automated cross-sell campaigns. She convened cross-functional teams, priorit Read more
Elle published a case study
Jul 23Chris Piwinski set out to create an ideal customer profile for Frame.io enterprises by reviewing sales win-loss data, product usage, and full Gong call cycles to identify winning verticals and personas, then built target Read more
Elle published a case study
Jul 23Brandon Penn conducted win-loss analysis at Twilio to understand enterprise deal losses. He built Foundry, a pre-sales ABM program with dreaming sessions, storyboards, technical blueprints, and ROI tools that accelerated Read more
Elle published a case study
Jul 23Kaavya Gupta set out to launch foundational Reddit comments improvements with genuine community buy-in. She recruited Redditors to test early builds, used their feedback to shape positioning, aligned internal teams, and Read more
Elle joined the Dusted community.
May 6
