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Senior Director, Product Marketing in Technology & Software
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The author set out to build HIMSS’s product marketing discipline and unify its fragmented portfolio story. They used customer and CRM research, cross-functional workshops, structured messaging frameworks, and training to Read more
The author set out to turn a competitor’s product sunset into a targeted growth opportunity by identifying affected practices, aligning marketing, sales, and onboarding, and building ABM, competitive messaging, and migra Read more
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July 2026
Kevin published a case study
Jul 30The author set out to turn a competitor’s product sunset into a targeted growth opportunity by identifying affected practices, aligning marketing, sales, and onboarding, and building ABM, competitive messaging, and migra Read more
Kevin published a case study
Jul 30The author set out to build HIMSS’s product marketing discipline and unify its fragmented portfolio story. They used customer and CRM research, cross-functional workshops, structured messaging frameworks, and training to Read more
Kevin joined the Dusted community.
Jul 30
