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Collaboration and Productivity
Michele Nieberding diagnosed weak sales enablement at Treasure Data via data analysis and rep interviews, then experimented with AI tools, podcasts, role-plays and customer stories to reinforce messaging and close funnel Read more
July 2026
Salesforce was tagged in a case study by Keith Blazek
Jul 24
Product Marketing & GTM Leader
The author set out to scale Classy Pay adoption from 60% to near-total GDV by building an always-on, segmented adoption engine. They connected marketing, sales, product, and operations through targeted messaging, funnel… Read more
Salesforce was tagged in a case study by Michele Nieberding
Jul 24
VP of Product Marketing at Optiversal
Michele Nieberding diagnosed weak sales enablement at Treasure Data via data analysis and rep interviews, then experimented with AI tools, podcasts, role-plays and customer stories to reinforce messaging and close funnel… Read more
The author set out to scale Classy Pay adoption from 60% to near-total GDV by building an always-on, segmented adoption engine. They connected marketing, sales, product, and operations through targeted messaging, funnel Read more