21 followers
AI and Automation
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an Read more
August 2026
Anthropic was tagged in a case study by Steven Schuler
Aug 31
Senior Director Product Marketing in Technology & Software
Steven Schuler set out to modernize product marketing with an AI-first system built around data, decision, and delivery. He curated dispersed knowledge, created focused retrieval-based agents, and used feedback loops to… Read more
Anthropic was tagged in a case study by Andrea Saez
Aug 7
Head of Product Marketing & AI GTM at Turtl
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and… Read more
July 2026
Anthropic was tagged in a case study by Ben Price
Jul 31
Product Marketing Manager
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an… Read more
Anthropic was tagged in a case study by Jon Garside
Jul 31
Product Marketing Leader in Technology & Software
The author set out to reposition Paragon for the AI-native integration market by testing its outdated iPaaS story against product reality, naming a new category, and building aligned positioning, messaging, personas, and… Read more
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans Read more
Steven Schuler set out to modernize product marketing with an AI-first system built around data, decision, and delivery. He curated dispersed knowledge, created focused retrieval-based agents, and used feedback loops to Read more
