10 followers
AI and Automation
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an Read more
July 2026
Anthropic was tagged in a case study by Ben Price
Jul 31
Product Marketing Manager
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an… Read more
Anthropic was tagged in a case study by Jon Garside
Jul 31
Product Marketing Leader
The author set out to reposition Paragon for the AI-native integration market by testing its outdated iPaaS story against product reality, naming a new category, and building aligned positioning, messaging, personas, and… Read more
Anthropic was tagged in a case study by Ryan Radcliff
Jul 24
Director of Product Marketing at Vivun
Ryan Radcliff repositioned Vivun around Hero, an AI sales teammate for quota-carrying sellers, by building a research-backed messaging manifesto and personas then loading them into Claude to generate consistent launch as… Read more
Anthropic was tagged in a case study by Langley Barth
Jul 23
Staff Product Marketer at Intuit
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans… Read more
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans Read more
The author set out to reposition Paragon for the AI-native integration market by testing its outdated iPaaS story against product reality, naming a new category, and building aligned positioning, messaging, personas, and Read more