26 followers
AI and Automation
The author set out to define Civilian Compass’s position for senior veterans facing a post-TAPS identity gap, using customer observations, veteran conversations, and messaging frameworks to create a positioning canvas an Read more
October 2026
Anthropic was tagged in a case study by Katelyn Price
Oct 1
Senior Manager, Marketing Operations in Technology & Software
The author set out to make AI skills portable and consistently documented by building a Notion-based registry and changelog, synchronized automatically through a Claude meta-skill whenever skills were created or meaningf… Read more
September 2026
Anthropic was tagged in a case study by Zaven Gabriel
Sep 26
Product Marketing & Competitive Intelligence Leader in Technology & Software
The author set out to turn 42 public competitor videos into actionable intelligence without spending days reviewing them. They batched transcripts through AI tools, cross-checked outputs, verified claims manually, and sy… Read more
August 2026
Anthropic was tagged in a case study by Steven Schuler
Aug 31
Senior Director Product Marketing in Technology & Software
Steven Schuler set out to modernize product marketing with an AI-first system built around data, decision, and delivery. He curated dispersed knowledge, created focused retrieval-based agents, and used feedback loops to… Read more
Anthropic was tagged in a case study by Andrea Saez
Aug 7
Head of Product Marketing & AI GTM at Turtl
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and… Read more
Steven Schuler set out to modernize product marketing with an AI-first system built around data, decision, and delivery. He curated dispersed knowledge, created focused retrieval-based agents, and used feedback loops to Read more
The author set out to redefine ProConnect Tax’s ICP by understanding its emerging upmarket customers. She scaled quarterly voice-of-customer sprints, interviewing tightly screened customers and prospects, then used trans Read more
