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Head of Product Marketing & AI GTM at Turtl
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The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and Read more
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August 2026
Andrea published a case study
Aug 7The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and Read more
Andrea joined the Dusted community.
Aug 7
