AI Masterclass for Life Sciences Drives Pipeline Growth

We took an innovative approach to getting in front of customers whom we were otherwise not able to reach. We created a free masterclass introducing AI foundations and concepts to clinical research leaders. The session was led by the company's CEO and was positioned for professionals across pharma and biotech organizations.

• An AI-native clinical operations startup: A brand new entrant was entering the market competing against incumbents with established clients and strong brands.
• Speed to revenue is essential: Entrenched competitors have long-standing customer relationships, leaving little time to build pipeline. The company had to engage prospects quickly before incumbents lock them out.

• Unique industry education campaign: A creative “AI in clinical operations” masterclass to educate clinical research professionals, in the process driving both awareness and differentiation among target market.
• Deep and extended customer engagement: In-depth participation by customers during the masterclass allowed the company to showcase it's knowledge, unique perspective and AI-native solutions, all while competitively differentiating itself and de-positioning incumbents.

• Added $XM to funnel: To date, over 600 industry professionals have taken the course, leading to dozens of conversations, xx qualified / high-intent leads, and y new client opportunities (and counting).

[numbers confidential]