Lexitas Pharma Services: Increasing RFPs 3.5x in 2 Quarters

Lexitas Pharma Services is a niche ophthalmology brand competing against significantly larger incumbents. We focused on using an our industry thought leadership to increase awareness among our target market and clarify Lexitas' capabilities and expertise.

Competition had de-positioned Lexitas, leaving the brand poorly understood and creating confusion about its capabilities. In addition, Lexitas traditionally sold on the founder's personal relationships. Since the founder retired, those relationships largely disappeared, and Lexitas was generally not well known outside of those individuals. The company needed to build awareness and establish a stronger position in its target market.

We built a dedicated PR and publication campaign around Lexitas new CEO, positioning him as a thought leader for ophthalmology and clinical research. The campaign used his significant medical and technology profile to communicate the company’s expertise, strengthen brand positioning, and extend awareness beyond its existing audience.

The strategy increased awareness among target audiences from 17% to 51% in 12 months. Within two quarters of the program kickoff, the number of RFPs increased 3.5x. Over 1.5 years, revenue increased 194%. Lexitas’s CEO described the work as “the best thing that happened to Lexitas in the last 2 years.”