Estela Machado Coppola

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Product Marketing Manager in Technology & Software

Core Disciplines

50.0%Product Marketing
25.0%Marketing Leadership
25.0%Sales Enablement

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1Case Studies Published
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Technology & Software

🎮 Repositioning a Gaming Data Leader to Win Beyond Gaming Without Losing Its Core.

Estela set out to reposition a gaming data company as a creator marketing analytics leader for brands and agencies while protecting its gaming credibility. They used research, buyer validation, cross-functional alignment Read more

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November 2026

Estela commented on Estela Machado Coppola’s case study

Nov 14

Estela Machado CoppolaNovember 14, 2026

Product Marketing Manager in Technology & Software

Absolutely. The main takeaway was that involving leadership and sales early built trust with both. By the next launch, alignment was much easier, and everyone was working from the same plan.