0 followers
CRM and Sales
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and Read more
August 2026
HubSpot was tagged in a case study by Andrea Saez
Aug 7
Head of Product Marketing & AI GTM at Turtl
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and… Read more