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Design and Creative
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and Read more
August 2026
Figma was tagged in a case study by Andrea Saez
Aug 7
Head of Product Marketing & AI GTM at Turtl
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and… Read more
July 2026
Figma was tagged in a case study by Stephanie Sosa
Jul 23
Product Marketing at Airwallex
The author set out to launch Slack Huddles by restoring spontaneous workplace communication. She researched customer needs, ran a structured beta, refined an audio-first experience and customer-led messaging, and positio… Read more
The author set out to launch Slack Huddles by restoring spontaneous workplace communication. She researched customer needs, ran a structured beta, refined an audio-first experience and customer-led messaging, and positio Read more