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Development
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and Read more
August 2026
GitHub was tagged in a case study by Andrea Saez
Aug 7
Head of Product Marketing & AI GTM at Turtl
The author set out to increase Turtl’s pipeline by narrowing its ICP from broad interactive-content buyers to enterprise ABM marketers. Using commercial evidence, they repositioned the company around revenue content and… Read more