Building a Narrative Framework for Product Marketing Adventures on LinkedIn

Product Marketing Adventures was launching two case study podcast episodes each month. While the host was producing high-quality episodes, limited bandwidth made it difficult to fully leverage each launch across LinkedIn, the podcast’s largest social channel. Older episodes were not being repurposed, and the posting cadence between launches was less consistent.

As the Narrative PMM, I supported the goal of building a more consistent narrative presence for every episode—before, during, and after release. My responsibilities included translating interview content into LinkedIn stories, developing positioning angles and story arcs, repurposing existing episodes, and helping communicate listener research findings.

We needed a repeatable way to turn raw podcast interviews and research into LinkedIn content that would keep the audience engaged between episode launches. The challenge was not simply increasing post frequency; each episode needed a clear, cohesive story that connected its case study to the product marketing audience.

I was also creating story-arc content for the first time while collaborating asynchronously with the Experiment and Market Research PMMs. Different working schedules and competing LinkedIn projects made coordination and post scheduling more difficult.