Building a Narrative Framework for Product Marketing Adventures on LinkedIn

I began by learning the Narrative PMM role and applying the framework to an existing episode: Jack Cully’s Granola episode. Because the episode had already aired without a narrative, I used a re-engagement angle to practice the framework without waiting for a new launch.

For upcoming episodes, I selected a distinct story arc based on the central transformation in each case study:

• For Ryan Radcliff’s Vivun episode, I used the Translator arc, focusing on how Ryan navigated repositioning and created a manifesto to align teams.
• For Quintin Smith’s Unify episode, I used the Wrong Map arc, emphasizing how he followed signals and uncovered patterns to support continued upmarket selling.
• For survey content, I made the listener the hero by framing the findings around the audience’s frustrations, gaps, and voices.

For each post, I wrote the narrative template, identified the story arc, and drafted opening passages before the visual assets were complete. As assets became available, I refined the LinkedIn posts and aligned the narrative with the Experiment PMM’s priorities to ensure the final content told one cohesive story. I also helped synthesize Market Research PMM findings into audience-facing posts.

I used the podcast’s case study episodes as the primary source for content angles and positioning. I used Claude AI to research story arcs and receive writing feedback, and incorporated feedback from the other PMMs. Narrative templates, story-arc frameworks, visual assets, and asynchronous collaboration supported the content development process.

I established a narrative framework that Product Marketing Adventures could use for future podcast episodes and other content experiments. The framework created a more systematic approach to writing LinkedIn content before and after each release, while giving the team a way to test content and gauge engagement against episode performance.

The work also created more opportunities to repurpose existing content, maintain audience momentum between launches, drive LinkedIn engagement, and grow the podcast audience. Through the project, I learned how to build cohesive episode narratives, collaborate on content experiments, and synthesize research findings into clear audience-facing stories.