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Marketing and Advertising
The author set out to scale Classy Pay adoption from 60% to near-total GDV by building an always-on, segmented adoption engine. They connected marketing, sales, product, and operations through targeted messaging, funnel Read more
July 2026
Adobe was tagged in a case study by Keith Blazek
Jul 24
Product Marketing & GTM Leader in Technology & Software
The author set out to scale Classy Pay adoption from 60% to near-total GDV by building an always-on, segmented adoption engine. They connected marketing, sales, product, and operations through targeted messaging, funnel… Read more
Adobe was tagged in a case study by Elle Grossenbacher
Jul 23
Founder at Dusted
Leah Brite set out to increase health-insurance adoption among Gusto customers by identifying moments signaling readiness and turning them into automated cross-sell campaigns. She convened cross-functional teams, priorit… Read more
Leah Brite set out to increase health-insurance adoption among Gusto customers by identifying moments signaling readiness and turning them into automated cross-sell campaigns. She convened cross-functional teams, priorit Read more